Artwork Specifications
GRAPHIC DESIGN
REQUIREMENTS
Artwork issues are the number one reason for delays and
potential extra charges. We want your job to run smoothly
without any issues, so please supply your artwork on our
design templates and
per the specifications as provided below.
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GET DESIGN TEMPLATES
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COMMON DESIGN LOGOS
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ARTWORK UPLOAD (FTP)
1. Graphic
Design Software
We support the following
design software programs - free 30 day trials of these
programs can be downloaded from
Adobe
for both PC and Mac operating systems.
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Adobe Illustrator
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Adobe Indesign
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Adobe Photoshop
If you are not using one
of these design programs please supply your artwork files as
either .EPS or high-resolution .PDF files.
2. Before You
Begin Designing
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Your supplied artwork
files are expected to be in final form, which means they
are ready-to-print without the requirement for changes
or modifications.
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You must supply your
designs on CDwest.ca
design templates
. We cannot accept templates
from other manufacturers.
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Remember, you are
creating artwork for commercial printing which has
different rules than designing for the internet.
The Basics
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Design page
properties must be set to CMYK colour mode (not RGB) and 300dpi
before
you begin designing.
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If you are using
bitmap graphics, imagery or photos they should be
created at 300dpi and in CMYK colour mode.
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Saving your bitmap
images and photos as .TIF (or .TIFF) files will produce
higher quality images than .JPG, .GIF, .PNG, or .BMP.
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If you are designing
using transparencies, gradients, drop-shadows or
anything other than 100% solid colour, the tonal range
must be between 15% and 85% of solid colour. Tones
outside that range may not reproduce properly.
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New!
When
creating a 'rich black' background for CMYK printing
please use the following values: C:25 M:25 Y:5 K:100.
Supplying higher values than those noted may cause
adhesion issues with the ink.
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Always allow 1/8"
(3mm) of bleed past the finished edges of the design.
Download more information about 'bleed'.
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Don't crowd the
finished edge of the design with text and imagery. We
recommend leaving a minimum gutter distance of 1/8"
(3mm) to 1/4" (6mm). Download more information about
'gutter'.
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Artwork files for
stapled booklets are to be supplied in printer-spread
format.
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Delete all images,
text and/or layers that are not required to print in the
finished design.
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Indicate whether your
CD/DVD disc design requires a white flood/backprint.
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If you are designing
your CD or DVD discs for "silkscreen printing" please
review our silkscreen print design tutorials #1 and #2.
Text
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Minimum recommended
type size for positive print: 5 points.
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Minimum
recommended type size for reversed/negative print: 6
points.
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IF USING PHOTOSHOP:
Because text and line-art tends to be pixelated when
included in bitmap images, we highly recommend that
Photoshop be used to process images but not for
typesetting or creating line-art. For best results it is
preferable to save your images in Photoshop as .TIF (or
.TIFF) files and then complete your design with
typesetting and line-art in a program such as
Illustrator or Indesign.
Convert Your
Text To Outlines/Paths
To avoid compatibility
issues caused by different computer platforms and font
types, we require the following:
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All fonts to be
converted to outlines/paths.
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If using Photoshop
you must 'rasterize' all text layers.
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If you do provide
your own font files separately please review Item # 4
"Sending Us Your Artwork" for instructions.
Linked Or
Placed Images:
If you are 'linking' or
'placing' your images into your design page make sure you
supply those source files in a separate folder. Please name
the folder appropriately so it can be clearly identified.
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3. Proofs &
Approvals
Your supplied artwork
files are deemed to be received in final form which means
they are ready-to-print without the requirement for changes
or modifications. CDwest.ca provides three proofing options
as noted below:
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Proof Option "A" -
Electronic Proofs
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This is Precision
Disc's default proofing option.
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One round of
electronic proofs are included in your quoted price.
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Design files are
reviewed and electronic proofs (normally in .PDF file
format) are e-mailed to you.
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Electronic proofs are
for confirmation and warranty of the physical layout
only - they are not for colour reference and do not
provide colour warranty. If colour accuracy is a concern
we recommend you choose Proof Option "B".
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A clearly worded
written approval is required (approval via e-mail is
accepted).
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Proof Option "B" -
Hard-Copy Printed Proofs
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This proofing option
must be specifically requested.
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There is a fee for
hard-copy printed proofs - please contact your Account
Representative for pricing.
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Electronic proofs
must be approved prior to the supply of hard-copy
proofs.
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Hard-copy printed
proofs are for confirmation and warranty of the physical
layout and colour accuracy.
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Up to 5%-10% colour
variation between hard-copy printed proofs and the
finished product may be unavoidable due to tolerances
inherent with offset printing processes.
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Colour adjustments of
hard-copy proofs may not be possible. In the event
colour adjustments can be made, the machine time and
re-proofing are charged for (unless the re-proofing was
due to our error in proof generation).
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A clearly worded
written approval is required (approval via email is
accepted).
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Proof Option "C" -
Pre-Approved Artwork Files
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This proofing option
must be specifically requested.
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Client supplies
pre-approved artwork files, by-passing review and
proofs.
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No proofs supplied.
No layout or colour warranty offered.
Viewing Your
Proofs
The purpose of the proofs
is to give you one last chance to review your design for
overall accuracy and completeness of the design components
before it goes to print. Any errors or omissions that you do
not correct in the proofing stage will be present in the
finished product. View your .PDF proofs with Adobe Acrobat
and ensure the Overprint Preview function is turned on.
Proof
Approvals
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It is the sole
responsibility of the client to review all details of
the supplied proof which includes (but is not limited
to) layout/design, pages sequencing, dimensions,
spelling and punctuation.
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In order to proceed
with production the client must submit a clearly worded
written approval of the proofs in person, via fax, or
e-mail. A verbal approval cannot be accepted.
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By providing an
approval in writing, the client indemnifies and holds
CDwest.ca free from responsibility and liability for any
errors or omissions in the proof that are not found and
corrected by the client. Furthermore, the client
acknowledges that the reworking and/or reprinting of
materials due to client error is at the sole expense of
the client. Such costs will be formally quoted in
writing and must be approved by the client in writing
before any additional work can take place.
Artwork
Revisions, Changes and Re-Proofing Charges
As noted in Section # 2
and the beginning of Section # 3, your supplied artwork
files are expected to be supplied in final form, which means
they are ready-to-print without the requirement for changes
or modifications.
If revisions to existing
files are required, or if new artwork files are required
after proofs have been generated, the proofing process must
begin again. Due to the extra work involved an additional
proofing charge will be required for each additional round
of proofs (except in instances where the required change to
the proof is due to our error in generating the proof).
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Re-proofing of a
single CD or DVD disc: $10 per additional round of
electronic proofs.
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Re-proofing of
printed inserts/packaging: $15 per additional round of
electronic proofs.
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Re-proofing of
posters/merchandise items: $10 per additional round of
electronic proofs.
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Re-proofing of
hard-copy proofs: Contact your Account Representative
for confirmation of pricing.
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4. Sending Us
Your Artwork
As noted in Section # 1,
we support specific graphic design software programs. Please
supply your artwork files in the following formats.
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Adobe Illustrator:
Supply .AI files
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Adobe Indesign:
Supply .INDD files
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Adobe Photoshop:
Supply .PSD files
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All other design
programs (including Quark): Supply .EPS files or
high-resolution .PDF files.
Please don't supply us
with multiple versions of the same artwork files - just one
version of each design file is all that is required.
When Your
Design Is Finished
Leave the design template
in the design for our visual reference but ensure it is on
its own design layer. Never flatten the design template into
the artwork.
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Convert all text to
outlines/paths. If using Photoshop please rasterize all
text layers.
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If you are designing
using linked/placed images please supply those images in
a separate folder.
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Place all of your
relevant design files and folders into one folder. Name
the folder with your Job Number and your Project Title.
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Mac Users
: Use
'Stuffit" to compress your design folder. Name this file
with your Job Number and Project Title.
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PC Users
: Use
'Zip' or 'Winzip' to compress your design folder. Name
this file with your Job Number and Project Title.
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Submit your design
file on CDR with your other order assets or upload it to
our FTP dropbox. If you are sending a CDR please ensure
the disc is clearly marked with your Job Number and the
title "Artwork Files". Never supply your artwork files
on the same disc as your Master content files.
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5. Important
Information You Should Know
Colour Accuracy -
As noted in Section #
3, electronic proofs are never to be used for evaluation of
colour. This is because computer monitors don't represent
colour values accurately.
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Your order will go to
print based on the colour values as supplied in your
artwork's imagery.
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If colour correctness
is a concern we recommend you request hard-copy printed
proofs for approval and warranty of layout and colour.
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Note: Due to
variations inherent with offset printing processes, a
colour variation of up to 5%-10% between the printed
paper proofs and the final printed product may be
unavoidable and this is considered to be within
acceptable industry tolerances.
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If the colouration of
your hard-copy printed proofs is not to your
satisfaction there may be nothing we can do about it
from a standpoint of printing. In many instances the
only way to alter colouration will be for your to revise
your artwork and resubmit it to us. In this event,
re-proofing charges will apply.
Client Supplied Colour
Samples
- Client-supplied printed colour samples can be
accepted for some products but not all. Please contact us to
discuss your particular project.
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Even if we can accept
your colour sample it may not be possible for our
printers to match the colouration on your supplied
sample - but we will come as close as our printing
equipment will allow. This is because the printing
equipment, calibration, inks and substrates you used to
print your sample are different than what we will use to
print your order.
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Because we cannot
guarantee a match to your supplied sample we require you
to order hard-copy proofs for sign-off.
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If the colouration of
your hard-copy printed proofs is not to your
satisfaction there may be nothing we can do about it
from a standpoint of printing. In many instances the
only way to alter colouration will be for you to revise
your artwork and resubmit it to us. In this event,
re-proofing charges will apply.
Ready-By-Date
IMPORTANT: We strongly
recommend that you do not (A) schedule the release of your
product, (B) book a product release event, or (C) schedule a
trip or tour prior to receiving your product.
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Every effort will be
made to fill orders within the timeline quoted at the
outset of the project, however, quoted ready-by-dates
are to be considered estimates only and are not
guaranteed. Though uncommon, due to the inherent nature
of custom manufacturing delays can sometimes occur and
Precision Disc Manufacturing Corp. assumes no
responsibility for any damages growing out of or owing
to any delays.
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Don't let artwork
issues delay your order - learn the 6 simple mistakes
that cause over 75% of artwork related delays and
problems [download].
-
Don't let artwork
issues delay your order - learn how to properly sequence
your stapled booklet into printer spreads [download]
Silkscreen
Printed Discs
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The biggest stumbling
block for Silkscreen Printed discs is understanding how
to design with colour separations. Please read this
tutorial for instructions on colour separations.
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Unless you are
experienced with designing for Silkscreen Print you
should refrain from using anything less than 100% solid
colour in your design. Silkscreen Printed gradients,
transparencies, drop shadows and screens in your design
will not have the consistent and smooth appearance that
you see on your computer monitor. Please read this
tutorial for instructions and examples on designing
using less than 100% solid colour.
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For spot colour
silkscreen printing - best results come from line-art
graphics and text. Bitmap images tend to be jagged in
appearance and don't print well so Photoshop is not
recommended for Silkscreen designs.
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Tonal range for
Silkscreen Printing at less than 100% solid colour is
between 15% and 85% of solid.
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For spot colour
silkscreen printing you must specify Pantone Matching
System (PMS) Solid-Coated colour numbers. The PMS
designation is C.
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